cholack
407
Hi Mike,
Sep 07, 2014,17:14 PM
I'll answer the easier of these questions first. I must thank you for your edit. Its given me another attempt at this:
A Spring Drive is....a movement
whose mainspring powers the hands and micro timing circuit. Precision is achieved by regulating the glide
wheel, which feedbacks on to the gear train.
Some changes to your edit were:
1) I took out the "digital" descriptor as there are no digits actually expressed (maybe the microprocessor?) and it is still an analog watch. I thought "micro" was more appealing from a marketing perspective, and I threw in the word "precision" as a positive descriptor.
2) I still wanted to include words such as "mainspring" and "gear train" as these are the basics of a mechanical watch. I think it helps to ground the listener to his/her watch knowledge. Also, if I recall, your initial goal was to have us describe what the spring drive is AND to compare it to what we know.
3) I actually took out "quartz" after much deliberation....but also to buy some words=D
As for your thoughts on 'quartz' vs. client retention, I think its important to remember who the typical customers of the GS and Credor line (ie. Spring Drive brands) are. I would superficially classify them as WIS, as it takes thoughtful appreciation to shell out several thousands on a "Seiko". I guess I am suggesting that the typical client already appreciates the innovation in the Spring Drive and accepts that the quartz is something to embrace.
On the other hand, if is it about client acquisition, I think Seiko will need to work on education and marketing over the long term.
Cheers,
Cholack